Laurent-Perrier
Rewriting a famous story.
CLIENT
Laurent-Perrier
Laurent-Perrier
SCOPE
Strategy
Copywriting
Strategy
Copywriting
Laurent-Perrier wanted to reconsider their brand story, define what made them special and give each of their wines a raison d'être. This involved rewriting their story to bring their uniqueness to light and distinguish the brand from other champagne houses, and then inventing a meaning and purpose for each of their cuvées – Brut, Cuvée Rosé and their wonderful prestige cuvée Grand Siècle.
Ysios
Letting images tell the story.
CLIENT
Pernod Ricard
Pernod Ricard
SCOPE
Scriptwriting
Scriptwriting
AGENCY
Coley Porter Bell.
Coley Porter Bell.
Bodegas Ysios is a remarkable boutique winery in the foothills of Sierra Cantabria in northern Spain's Rioja Alavesa region. Their unique approach is celebrated in the brand design. In the script, words are used very sparingly – this allows the gorgeous images to tell the story.