Tesco
The biggest packaging project ever.
The biggest packaging project ever.
CLIENT
Tesco
Tesco
SCOPE
Scriptwriting
Brand guidelines
Packaging copy
Scriptwriting
Brand guidelines
Packaging copy
AGENCY
Coley Porter Bell
Coley Porter Bell
Film about the rebrand of Tesco's core range. This was the biggest retail packaging exercise ever undertaken in the UK, involving over 9,000 products. I worked on the huge brand guidelines document, making design guidance clear and accurate, provided examples of packaging copy style, and wrote this case study film. I also worked on the new brand guidelines for Tesco Finest, the premium range.