Target
a.k.a. Tarjay.

CLIENT
Target USA
SCOPE
Creative
AGENCY
Kirshenbaum Bond, New York
In the US, Target is perceived as more stylish than Walmart or Kmart even though it sells much the same stuff. It's known as Tarjay for a joke, i.e. Target with a fancy French accent. The perceived difference is mostly down the advertising. 
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