Plantastic
A force of nature.
A force of nature.









CLIENT
General Foods
General Foods
SCOPE
Copywriting
Tone of voice
Copywriting
Tone of voice
PRODUCTION HOUSE
Coley Porter Bell, London
Coley Porter Bell, London
Created for General Foods, Plantastic is a plant-based food range all about vibrant products that balance goodness and taste. Aimed at Gen Z, the brand delivers what this audience demands: a promise of health, backed by a bold and passionate brand story.