Nigeria
Addressing world leaders.
CLIENT
Government of Nigeria
SCOPE
Scriptwriting
Film director's treatment
PRODUCTION HOUSE
AHC, London
Film to support the Nigerian government at the World Economic Forum in Davos; it was also broadcast on CNN. Nigeria is the now the largest economy in Africa, with huge economic potential. But the country does have an image problem and it was important the film was honest about the challenges. Instead of using a voiceover, we decided to interview international business people and respected experts like Nigerian-American economist Dr Ngozi Okonjo-Iweala (at that time the Director General of the World Trade Organisation) and let them make the argument. The challenge was to ask the right questions and then edit their answers into a strong, credible, convincing story.
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