NatWest
Corporate Social Responsibility.
Corporate Social Responsibility.
CLIENT
NatWest
NatWest
SCOPE
Scriptwriting
Scriptwriting
PRODUCTION HOUSE
Jacaranda, London
Jacaranda, London
Before ESG and DE&I, there was CSR – Corporate Social Responsibility. I worked with Jacaranda Productions, now part of Psona Films, on a number of CSR films for NatWest and HSBC. This film talked about social inclusion – how NatWest embrace the needs of Poles who have settled in Britain. We also covered issues like financial crime and help for struggling businesses after the 2008 recession. One of Jacaranda's founders was Dame Anita Roddick, who pioneered a purpose and values-led approach to business with The Body Shop.