King
From the people who gave you Candy Crush.
From the people who gave you Candy Crush.
CLIENT
King
King
SCOPE
Creative
Creative
AGENCY
Premier PR, London
Premier PR, London
King is the world’s leading casual games company, best known for Candy Crush Saga. To launch Farm Heroes Saga, a similar game to Candy Crush in which players 'farm' fruit and veg, we promoted urban farming via social media and pop-up farms were created in London, New York, Paris and Madrid. Blur bassist Alex James, who has his own farm, was brought in for the launch event.
