Gigamon
Fighting cybercrime.
Fighting cybercrime.
CLIENT
Gigamon
Gigamon
SCOPE
Creative
Copywriting
Creative
Copywriting
AGENCY
Fox Parrack Singapour, London
Fox Parrack Singapour, London
The brief was to sell Gigamon's expertise in network visibility as a solution against cybercrime. When criminals break into a network, they always try to disguise themselves: Gigamon can help you spot them. The idea of criminals trying to hide in a network was brought to life using camouflage. We got a body painter to paint models so they disappeared into the background and became almost invisible. The campaign resulted in 1465 leads and a 43% rise in sales, won a B2B award (case study here) and even got featured on the BBC. The concept of camouflage was inspired by the work of the remarkable Chinese artist Liu Bolin.
