Burj Khalifa
Wonder of the world.
CLIENT
Emaar
SCOPE
Copywriting
Art direction
AGENCY
JWT, Dubai
Teaser campaign for Dubai's Burj Khalifa, the tallest building in the world. We exaggerated the idea of height, showing the tower's silhouette poking up over the horizon behind some of the world's most iconic landmarks. This was to suggest, of course, that the new building would in their league.
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