Call It Spring
Word connections.
CLIENT
Aldo
SCOPE
Copywriting
Tone of voice
AGENCY
Coley Porter Bell
Call It Spring is a brand of Aldo, one of the world's largest shoe and accessories retailers. Aimed at Millennials and Gen Z, the new branding is all about connecting customers with fashion, style and each other. I worked on the brand idea, story, style guide and tone of voice guidelines.
Extracts from the brand guidelines and tone of voice
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