WPP
Helping ad agencies advertise themselves.
Helping ad agencies advertise themselves.
CLIENT
WPP
WPP
SCOPE
Coley Porter Bell
Brand design agency Coley Porter Bell needed help with their own branding as they pivoted from packaging to more lucrative corporate design work. I helped them articulate a purpose, proposition, values and behaviours. I then wrote tone of voice guidelines and created a template for case studies. I also created onboarding materials and scripted various award films.
Brand design agency Coley Porter Bell needed help with their own branding as they pivoted from packaging to more lucrative corporate design work. I helped them articulate a purpose, proposition, values and behaviours. I then wrote tone of voice guidelines and created a template for case studies. I also created onboarding materials and scripted various award films.
Ogilvy
Ogilvy rebranded in 2018. I helped them craft language for their purpose, proposition, values and behaviours, and wrote the top level of their website launching a new, unified brand. Ad agencies constantly reinvent themselves and their latest incarnation has moved on from the simple 2018 idea of making brands matter. To be honest, I think their new proposition is a bit of a mouthful.